Now Accepting Pilot Teams
Built for Retail Sales Teams

Train new reps to
close with confidence.

Closr is an AI-powered sales training platform built on The Conti Effect — 50 years of proven sales methodology, now available to every rep on your team, every day.

50 yrs
Sales Methodology
AI
Powered Roleplay
Real-Time
Manager Visibility
The Problem

Traditional sales training isn't working.

Onboarding new reps is slow, inconsistent, and built around slide decks and one-off workshops. Managers don't have time to coach every call — and reps don't get realistic practice before talking to real customers.

Inconsistent Coaching
Reps get wildly different training depending on who's available and how busy managers are.
Slow Ramp Times
It takes months before a new rep feels confident enough to perform on the floor.
Outdated Formats
Brochures and slide decks don't prepare reps for live objections and real customer conversations.
Manager Burnout
Top sellers are pulled off the floor to shadow and train new hires, hurting team performance.
Why we built it

This is why we built Closr.

Watch the Closr sizzle reel: the problem, the solution, and your new secret weapon.

Closr Sizzle Reel
0:35
Closr app on tablet
The Solution

Meet Closr — your AI sales pocket coach.

Closr turns training into interactive, on-demand practice. Reps roleplay realistic conversations with AI, get immediate feedback based on proven frameworks, and progress through structured skill development.

Practice that feels real. AI customers respond dynamically to every rep — no two sessions are the same.
Feedback reps can actually use. Instant, specific coaching tied to The Conti Effect methodology.
Progress managers can see. Full visibility into every rep's development — in real time.
Habits that compound. Daily streaks, XP, and milestone rewards keep reps coming back.
What Sets Closr Apart

Built on a proven methodology.

The Conti Effect
+
Machine Learning
=
Measurable Results

Closr is the only AI sales training platform built on a specific, named methodology from an industry legend. John Conti spent 50 years mastering the science of selling — and The Conti Effect is our unfair advantage that can't be copied.

JC
John Conti
Co-Founder & Chief Innovation Officer, Closr™
Features

Everything your team
needs to close more.

AI Roleplay Sessions
Reps practice real conversations with an AI customer that responds dynamically — objections, hesitations, and all.
Instant AI Coaching
Immediate, specific feedback tied to The Conti Effect framework — not generic tips, but actionable guidance.
Manager Dashboard
Full visibility into every rep's development — see who's improving, who needs help, and where to coach next.
Daily Streaks & XP
Gamified daily practice keeps reps engaged — streaks, XP rewards, and milestone celebrations build habits that stick.
Rank Progression
Reps advance through a structured rank system — Cold Caller to Elite Closer — with visible, earned milestones.
Customized to Your Store
Closr adapts to your products, your customers, and your industry — so every practice session is directly relevant.

Help us shape the future
of sales training.

We're onboarding a limited number of pilot teams. If you want faster ramp times, more confident reps, and real visibility into your team's development — we'd love to talk.

Limited pilot spots available. No commitment required.